RMS ‘Un’ Cover-Up Concealer

 

Price = 35$

Whether organic or not, RMS ‘Un’ Cover-Up Concealer stands out as one of the best concealers available on the market today. This product falls into the popular pot concealer category, known for its creamy, blendable textures. The consistency of this concealer strikes a perfect balance between two beloved products: the Glossier Stretch Concealer and the NARS Soft Matte Complete Concealer. It offers decent coverage, effectively concealing even the darkest of undereye circles while maintaining a moisturizing, emollient feel that doesn’t emphasize fine lines or create a greasy finish.

What sets the RMS ‘Un’ Cover-Up apart is its versatility and ease of application. It performs best when applied with the fingers, especially under the eyes, allowing for a seamless blend into the skin without the need for powder. The fresh, natural look it provides can be easily touched up throughout the day, ensuring that your makeup stays flawless. Beyond its effectiveness under the eyes, this concealer also works beautifully on the face to cover slight redness or discoloration. However, for more substantial breakouts, you might need a product with a bit more coverage.

In addition to its performance, the RMS ‘Un’ Cover-Up comes in eco-friendly packaging. The thick frosted glass pot with a metal lid not only looks luxurious but also minimizes environmental impact, making it a more sustainable choice compared to plastic packaging. This attention to both product quality and environmental responsibility makes RMS ‘Un’ Cover-Up a standout option for those seeking effective, clean beauty solutions.

Olio E Osso Tinted Balm

Price = 27$

For those who prefer a simplified, no-makeup makeup look, the Olio E Osso Tinted Balm might be just what you’re searching for. This product is a tinted balm available in 11 different shades, designed for use on both lips and cheeks. It’s rare to find a multi-use product that performs well in both areas, but Olio E Osso achieves this balance beautifully.

When applied directly to the lips from the bullet, the balm offers a moisturizing effect with just the right amount of tint to enhance your natural lip color. The sheer coverage is so natural that it looks like you’re not wearing any makeup at all—perfect for those days when you want to keep things low-key. The balm’s color payoff is subtle yet effective, providing a healthy, natural-looking wash of color that nourishes the lips without leaving them feeling matte or glossy.

On the cheeks, the balm is equally impressive. It’s best applied with your fingers, allowing for quick, easy blending that leaves a sheer flush of color on the skin. This process takes just seconds, making it ideal for those on-the-go mornings. The balm dries down to a natural finish that isn’t overly glossy or tacky, making it comfortable for all-day wear.

Lawless The One Eyeshadow Palette

 

Price = 47$

Eyeshadow palettes are some of the most enjoyable and versatile makeup products, allowing for creativity and transformation with just a few swipes of color. The Lawless The One Eyeshadow Palette is no exception, offering 18 shades that include a well-balanced mix of mattes and shimmers, neutrals and brights, and light highlights and dark definers. This palette is perfect for anyone looking to experiment with different looks, whether it’s a simple warm-toned brown lid, a bold purple smokey eye, a fiery orange statement, or a pretty pink and gold shimmer.

The formula of the eyeshadows is exceptional, striking the right balance between blendability and pigmentation. The shadows are delicate, making them simple to mix, yet pigmented enough to give an energetic variety result without blurring into nothingness. While there is a bit of kickback in the pan, particularly if too much pressure is applied with the brush, the shadows surprisingly cause very minimal fallout during application. This makes the palette a reliable choice, especially considering the limited options available in the clean beauty space for eyeshadows. It’s important to note, however, that the palette is not entirely vegan.

Elate Refresh Foundation

 

Price = 25$

Elate Refresh Foundation is a product that strives to be as organic as possible while prioritizing Fairtrade ingredients. All the ingredients in this foundation are vegan, cruelty-free, and clean, with organic components wherever possible. However, it’s more accurate to describe this product as a tint rather than a foundation due to its incredibly minimal coverage. If you’re in search of a light, everyday product with cleaner ingredients, this might be the perfect option for you.

The foundation is housed in a thick glass bottle with a bamboo cap, making it an aesthetically pleasing and eco-friendly choice. The pump, while containing minimal plastic, aids in the smooth application of the product. The consistency of the foundation is thicker than you might expect for such sheer coverage, but it blends out beautifully, providing a barely-there look that evens out skin tone without being noticeable. For those who prefer quick application with their fingers, this product is ideal, as brushes and sponges tend to soak up too much of the product, leading to a lack of payoff.

The versatility of this tint is one of its strengths. Depending on your primer and application technique, you can achieve anything from a natural finish to a dewy glow. However, it’s important to note that imperfections will still show through, no matter how you apply it. For those seeking a natural, lightweight base that enhances rather than covers, Elate Refresh Foundation is a great choice.

Axiology Lipstick in ‘Worth’

 

Price = 25$

Axiology’s lipstick in the shade ‘Worth’ is a highly versatile product that offers different finishes depending on how it’s applied. A single swipe over a balm provides a sheer wash of color with a glossy finish, perfect for a natural, understated look. However, the lipstick can also be built up to achieve an opaque, semi-matte finish that delivers a bolder, more defined appearance.

The shade itself, an orange-toned brick color, is universally flattering and works well across a wide range of skin tones. One of the standout features of this lipstick is its longevity—it lasts well throughout the day without drying out the lips, and it fades evenly, maintaining a polished look. Additionally, this product is both organic and vegan-friendly, making it a conscientious choice for those who prioritize clean beauty.

Miild Mineral Bronzing Powder

 

Price = 43$

For those who love a sun-kissed glow, Miild Mineral Bronzing Powder is the ideal product. Its baked formula features warm tones with shimmery gold marbling that imparts a light, radiant glow to the skin, rather than chunks of glitter. The bronzer isn’t overly pigmented, which means you can build up the color gradually without worrying about harsh, orange streaks on your cheeks.

The bronzer blends seamlessly, making application a breeze, especially with the large pan that allows for quick, easy use with a fluffy brush. All ingredients that can be sourced organically are, and the product is housed in eco-friendly cardboard packaging. This attention to both product quality and environmental impact makes Miild Mineral Bronzing Powder a standout option for those seeking a natural, radiant finish.

100% Pure Fruit Pigmented Ultra Lengthening Mascara

 

Price = 25$

The first thing you’ll notice about the 100% Pure Fruit Pigmented Ultra Lengthening Mascara is its unique scent. The mascara has a distinctly fruity smell, though not necessarily in a pleasant way—it’s more reminiscent of overripe apple cores. While the scent might be off-putting at first, it doesn’t linger once applied, making it manageable for most users, unless you’re particularly sensitive to scents.

In terms of performance, the natural pigment in this mascara delivers a solid black color that lengthens lashes effectively. However, if you’re looking for volume, this mascara might not be the best choice. It excels at separating lashes and making them appear long and curled, but it doesn’t add much thickness. That said, it lives up to its name as an “ultra-lengthening” mascara, providing the length it promises.

Zao Refillable Liquid Brush Liner

 

Price = 18$

Zao’s Refillable Liquid Brush Liner is an impressive product that combines performance with sustainability. We tested the intense black shade, and it didn’t disappoint—though for those seeking a pop of color, the liner is also available in electric blue, emerald green, plum, and brown. The utensil includes a fine brush, taking into consideration the exact application, whether you’re going for an unpretentious lashline upgrade or a sensational winged look.

The liner dries down to a matte, opaque black that stays in place all day without smudging or flaking. The sustainability credentials of this product are particularly noteworthy. It’s formulated with 100% organic natural ingredients and packaged in a refillable bamboo case, which comes in a cotton drawstring bag—a thoughtful, eco-friendly touch. Refills are affordably priced, making this product a sustainable choice in the long run.

Lavera Soft Glowing Highlighter

 

Price = 16$

Lavera’s Soft Glowing Highlighter is a standout option for those who love a high-impact glow. While it’s not the most subtle highlight on the market, its cream formula offers a more natural appearance compared to similarly shimmery powder highlighters. The product applies smoothly over any face powder and dries down to a matte finish that lasts all day, making it a reliable choice for long wear.

However, the product only comes in two shades: a frosty pink and a gold-toned champagne. For medium skin tones, the best results are often achieved by mixing both colors, which can be a bit tedious for daily use. Despite this, the highlighter works well as a cream eyeshadow, adding versatility to its use. Given its all-natural, organic formulation, the price is excellent, making it a worthy addition to your makeup collection.

Hynt Beauty Lumiere Radiance Boosting Powder

 

Price = 54$

Hynt Beauty’s Lumiere Radiance Boosting Powder is part of a lineup of cruelty-free, vegan, and “organic-based” products, meaning they use organic ingredients wherever possible. The only non-organic ingredient in this powder is kaolin clay, which, while 100% pure, isn’t classified as organic because it isn’t field-grown.

Despite the name, we found that the radiance-boosting claims of this powder didn’t fully deliver. When applied over a dewy base, the powder mattified the skin slightly, rather than adding radiance. However, the product does leave an incredibly natural-looking finish that slightly enhances coverage and prolongs the wear of your makeup. The finely milled texture of the powder makes it virtually undetectable on the skin, which is a significant plus.

It’s important to note that the powder only comes in one shade, which is slightly tinted but goes on essentially translucent, making it suitable for a range of skin tones. While it is on the pricier side, especially considering there are more affordable options with similar results, the clean ingredients, and luxurious feel make it a solid choice for those seeking high-quality, sustainable beauty products.

Buying Guide to Natural Makeup

1. Understanding Your Skin Type and Concerns

Before selecting natural makeup, it’s essential to understand your skin type and any specific concerns you may have. Whether you have oily, dry, combination, or sensitive skin, knowing this will help you choose natural products that work best for you. For example, those with sensitive skin should look for hypoallergenic, fragrance-free products to minimize irritation.

2. Reading Ingredient Labels Carefully

One of the key aspects of buying natural makeup is understanding the ingredients list. Look for products that feature plant-based, organic ingredients and avoid those with synthetic additives like parabens, sulfates, and artificial fragrances. Ingredients like aloe vera, chamomile, and jojoba oil are commonly found in natural makeup and offer soothing and nourishing benefits.

3. Prioritizing Certified Organic and Cruelty-Free Products

When shopping for natural makeup, prioritize products that are certified organic and cruelty-free. Certifications from organizations like USDA Organic, COSMOS, or Leaping Bunny ensure that the makeup you choose adheres to strict standards regarding organic content and animal welfare. These labels provide peace of mind that the products are both ethically sourced and produced.

4. Choosing the Right Foundation

Natural foundations often provide a lighter, more breathable coverage compared to conventional ones. Consider whether you prefer a powder, liquid, or cream foundation, and look for one that matches your skin tone and undertone. Many natural foundations also include beneficial ingredients like minerals and antioxidants to improve skin health while offering coverage.

5. Exploring Multi-Use Products

To simplify your routine and reduce waste, consider multi-use natural makeup products. Items like tinted balms that can be used on lips and cheeks or cream sticks that work as blush, eyeshadow, and lipstick are versatile and convenient. These products often contain nourishing ingredients that enhance your natural glow while being gentle on the skin.

6. Finding a Natural Mascara

Natural mascaras have improved significantly, offering formulas that lengthen, volumize, and condition lashes without the use of harsh chemicals. Look for mascaras that use natural waxes and oils to achieve a similar effect to synthetic formulas while being kinder to your eyes and lashes. Brands like 100% Pure and Ilia offer excellent options in this category.

7. Selecting Natural Lip Products

Lip products are some of the most frequently reapplied makeup items, making it especially important to choose natural, non-toxic options. Look for lipsticks, glosses, and balms made with organic oils, natural waxes, and fruit pigments. These fixings give wonderful variety as well as hydrate and safeguard your lips from ecological stressors.

8. Considering Eco-Friendly Packaging

Sustainability is a core value of many natural makeup brands, and this extends to their packaging. When buying natural makeup, look for products that come in eco-friendly packaging, such as recyclable, compostable, or refillable containers. Brands like Zao and Elate are known for their commitment to reducing environmental impact through innovative packaging solutions.

9. Testing for Performance and Longevity

While natural makeup is known for being gentle and nourishing, it’s important to test products for performance and longevity. Look for reviews and testimonials to ensure that the makeup holds up throughout the day without needing frequent touch-ups. Many natural products now offer long-lasting formulas that rival their conventional counterparts.

10. Investing in Quality Brushes and Tools

The right tools can make a big difference in the application of natural makeup. Invest in high-quality, cruelty-free brushes and tools made from sustainable materials. Bamboo handles and synthetic bristles are popular choices that align with the eco-friendly ethos of natural beauty, ensuring a flawless application while being kind to the planet.

Conclusion

Choosing natural makeup is a thoughtful decision that reflects a commitment to both personal well-being and environmental sustainability. By opting for products made with clean, plant-based ingredients, you’re not only enhancing your beauty but also nourishing your skin with the best that nature has to offer. Natural makeup provides a gentler alternative to conventional products, minimizing the risk of irritation and long-term damage while still delivering beautiful, effective results.

As you explore the world of natural makeup, it’s important to consider factors like skin type, ingredient quality, and ethical certifications. Whether you’re selecting a foundation, mascara, or multi-use product, prioritizing organic and cruelty-free options ensures that your makeup routine aligns with your values. Additionally, the growing availability of eco-friendly packaging allows you to make choices that benefit both your skin and the planet.

Ultimately, natural makeup empowers you to embrace your unique beauty in a way that’s harmonious with nature. With the right products and tools, you can achieve a radiant, natural look that not only enhances your appearance but also supports a healthier, more sustainable lifestyle.

FAQs About Natural Makeup

Q1: What is natural makeup?

A: Natural makeup refers to cosmetics made from plant-based, organic ingredients without synthetic chemicals, parabens, or artificial fragrances. These products are designed to be gentle on the skin, minimizing irritation while enhancing natural beauty. Natural makeup often includes nourishing ingredients like aloe vera and jojoba oil, making it a healthier alternative to conventional cosmetics.

Q2: Is natural makeup better for your skin?

A: Yes, natural makeup is generally better for your skin as it avoids harsh chemicals and synthetic ingredients that can cause irritation, breakouts, or long-term damage. The plant-based ingredients in natural makeup are often rich in vitamins and antioxidants, which can nourish and protect the skin. It’s especially beneficial for sensitive or allergy-prone skin types.

Q3: What are the benefits of using natural makeup?

A: The benefits of using natural makeup include reducing exposure to harmful chemicals, nourishing the skin with organic ingredients, and supporting environmentally sustainable practices. Natural makeup is often cruelty-free and eco-friendly, aligning with ethical values. Additionally, it can improve skin health over time, offering both beauty and skincare benefits.

Q4: Are natural makeup products long-lasting?

A: Many natural makeup products are formulated to be long-lasting, though results can vary depending on the brand and specific product. Advances in natural cosmetics have led to formulations that rival conventional products in terms of wear time and performance. However, it’s important to test different products to find the ones that meet your durability needs.

Q5: Where can I buy natural makeup?

A: Natural makeup can be purchased from a variety of sources, including specialty beauty stores, online retailers, and even mainstream stores that carry clean beauty lines. Popular places to shop for natural makeup include Sephora, Credo Beauty, and online marketplaces like Amazon. Many natural makeup brands also sell directly through their websites.